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“Do They Know It’s Christmas?”

In the 1980s, the “Band Aid” and “Live Aid” campaigns caused quiet mirth for using the slogan ‘Do They Know It’s Christmas?’ to raise money for the poor in sub-Saharan Africa – a region in which, of course, a significant proportion of the population is non-Christian. Nonetheless, the jingle’s inventors at least had time on their side. Over the course of history, the proportion of people celebrating Christmas has been rising steadily, and now covers almost a third of humanity – including a growing number of Africans.

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